In Defense of Jessica Simpson
December 15, 2007I’ve seen this Macy’s ad a few times now:
It’s a bunch of celebrities, including Martha Stewart, Donald Trump, Emeril, and P. Diddy, decorating a Macy’s store for the holidays. Near the end, Jessica Simpson trips over an electric cord and pulls the plug from the outlet. This act cuts the power and the store goes dark until Jessica, chided by Martha Stewart, realizes her “mistake” and plugs the cord back in.The first couple of times I saw the commercial, I had the expected reaction that Jessica Simpson is such a ditzy clutz, ha-ha-ha. But the more I thought about it, the more I realized how stupid it would be to route an entire department store’s power needs — ramped up for the tree and other holiday extras — through a single cord plugged into a standard outlet, without so much as a surge protector. And then, to compound the idiocy, they run the cord across a walking path, essentially inviting exactly the mishap that occurred! It wasn’t Jessica’s fault! I think that bitch Martha set her up.
